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Redefining Comfort

Be kind to your truest self

An Everyday Essential

Let’s get real, girl. Bras shouldn’t cost as much as your electric bill or be harder to operate than button-fly jeans.

They should be simple, functional and most importantly, comfortable. So you can slay the day, your way. It’s time to get back to the basics and discover your truest self. It all starts with choosing the right bra.

Everyday Essential
Our Mission

Our mission is to help women all over the world feel their comfiest selves so they can rock every day with 100% confidence.

Now fashion and functionality don’t have to be at odds. With Truekind, you’ll never have to choose.